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Amot VIEW, Modi’in

Reflection and Refraction

Amot VIEW, Modi’in

“Observation, in one sense, is a quest—an in-depth and investigative thought process. On the other hand, it is a mystical and spiritual experience, filled with mystery. In modern art and science, observation may be framed as an orderly investigation of phenomena. In Hebrew, the term for observation is described as a state of self-delusion, a blasphemous introspection.”

 

Client
Amot Investments and Shufersal
Field
office building, and logistics building facade design
area
55,000 square meters
Status
in progress
team
Guy Segev, Mona Lindenbaum
Collaborators
planning a logistics center: Ad. Giora Levy; Interior architecture: Tal Goldschmid Fish; Landscape architect: architect Yuval Cohen and architect Ruthi Erni; Contractor: Stern Engineering; Supervisory management: Masad Oz; Screen Reviews: Aluminum Construction; Cladding of a logistics center: Hilron Moti Afriat; Photographer: Shai Gil.
The concept of "Camera Obscura" emphasizes the nature of contemplation and observation in this project. The environmental elements and the starting point of observational planning shaped the design. Every design decision was derived from existing elements within the site.
The program consists of a four-story office building located next to a logistics center and warehouse facility for a large grocery company.
The first design element was inspired by the forest on the hill across from the project's site—a forest hidden from view by the traffic in the industrial park where the site is located. The office building was designed as an elaborate mirror that reflects the hill, allowing the forest to be seen.

By creating the office building as a mirror, it acts as a volumetric buffer, transmitting the image of the environment—like an X-ray that radiates onto the logistics center’s walls.

Additionally, a prism fold is added to the office building's form, allowing it to mirror and project the environment from all angles, including the sky, which is reflected on the top of the building.
The office building’s angled structure is shaped according to the geometry of the logistics center, surrounding roads, and space for maneuvering trucks. These elements combine to define the building's shape and form, creating opportunities for large, efficient office spaces with a forest view.
The space functions entirely as a form and buffer zone, reflecting, radiating, and imprinting the environment through the building's components and façades. The existing forest is reflected and projected onto the office building, behind which stands the logistics building. Its façades are covered with a perforated print of the forest, creating a "picture" that spans the entire building façade.